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Showcase Zone

13:00–13:10

Barnsley: Health on the High Street

Rewiring the State

Matt O’Neill, Executive Director, Place, Barnsley Council

Barnsley is taking an innovative approach to town centre regeneration by bringing health and wellbeing into the heart of the high street. This session will explore the thinking behind the Health on the High Street initiative and how the Council is using the opportunity to connect regeneration, health and the changing role of the town centre.


Using Barnsley’s experience as a practical case study, the session will consider how place-based investment can respond to changing patterns of town centre use while supporting better access to services and creating new reasons for people to visit and spend time in the town centre.


The session will share the key lessons from Barnsley’s journey so far, including the importance of partnership working, aligning health and regeneration objectives, thinking differently about how public services can contribute to vibrant and sustainable town centres and how Barnsley is using its Tech Town status to support the adoption of AI in public services to improve customer and patient experiences.

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